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Cornerstone Brings A Diverse Musical Selection to Saints Row PDF Print E-mail
Contributed by EJLive360   
Monday, 18 September 2006
The musical selection process for Saints Row (Xbox 360) was given to Cornerstone, a “lifestyle marketing company.“ Out of many options for tracks in Saints Row, Cornerstone picked 210 music tracks of many genres, including hip-hop, classical, metal and more.

From a THQ press release: “Cornerstone licensed songs from bands including Jane's Addiction, Mudhoney, Fall Out Boy, Great White, Husker Du and lined up original tracks from Ghostface Killah, Rhymefest, Daz Dillenger, Ratt, Strong Arm Steady featuring Xzibit and David Banner.”

Cornerstone's music supervision department has also handled projects for brands such as Nike and Apple.

Read the full press release below.

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Full press release:

SAINTS ROW(TM) GETS THE CORNERSTONE TREATMENT
Leading Lifestyle Marketing Agency's Newly Formed Music Supervision Department Scores Highly Anticipated Title

New York, NY: When looking to add the music score to its upcoming title "Saints Row(TM)" videogame company THQ turned to leading lifestyle marketing company Cornerstone. Recognized industry-wide for its boundless knowledge music across multiple genres and ability to match brands with music, Cornerstone paired various options of tracks together that transform the experience of "Saints Row" each time it is played.

The highly anticipated title required key musical selections to enhance game play and appeal to a variety of gamers' musical tastes. For the project, Cornerstone licensed songs from bands including Jane's Addiction, Mudhoney, Fall Out Boy, Great White, Husker Du and lined up original tracks from Ghostface Killah, Rhymefest, Daz Dillenger, Ratt, Strong Arm Steady featuring Xzibit and David Banner. The final result is a vast soundtrack with 210 songs across a variety of genres, including reggae, hip-hop, hair metal, classic alternative and indie.

Cornerstone's newly created music supervision department has also handled projects for Nike and Apple.

About Cornerstone
Based in New York City and helmed by Rob Stone and Jon Cohen, Cornerstone is a full-service lifestyle-marketing firm that builds emerging brands and reenergizes established ones. Boasting A-list clients across multiple disciplines--with an emphasis on music, film and consumer products--Cornerstone executes customized and innovative brand strategies that target and effectively reach the elusive market of 15-34 year olds.

About THQ Inc.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless, Saints Row and their respective logos are trademarks and/or registered trademarks of THQ Inc.

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