| No More Game Boy? |
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| Written by Ed Ballart | |||
| Wednesday, 18 July 2007 | |||
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Game Boy: It's the name that has represented handheld gaming since I was a child and now it seems that the Game Boy name will be no more. It's no secret that development for the GBA has been sidetracked since the DS and now the Wii have become so massively popular but Nintendo Senior VP George Harrison told GameDaily BIZ that we may never hear that name again.
"This year in our marketing you really won't see much push against Game Boy itself, so it will kind of seek its own level. It's hard to say in the future if we will ever bring back the Game Boy trademark," "It was a big risk for us to actually pass on it and call the new product the Nintendo DS, but it was part of Mr. Iwata's philosophy that if we're going to make a radical difference and try to reach a new audience, then we have to change the name... We had to make a break even though we had one of the greatest trademarks in the history of the industry."
So maybe it's true what they say in that you don't miss it till it's gone. Game Boy, I miss you already.
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