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CES 2008 Microsoft Keynote on Gaming: Xbox 360 Video Marketplace & British Telecom IPTV PDF Print E-mail
Written by Alexis M. (Rivithed)   
Sunday, 06 January 2008

Tonight at 6:30 PM (PST), Microsoft Chairman Bill Gates and Robbie Bach, President of Microsoft's Entertainment & Devices Division presented the 2008 CES Pre-Keynote.

Here's the latest happenings in the games/Xbox 360 portion of the keynote (in EST time):

10:13 PM: Robbie Bach takes the stage. Talks about Games for Windows on Vista. 17.7 million Xbox 360 consoles shipped to date. Has passed 10 million members on Xbox LIVE.
10:14 PM: ABC and Disney bringing their TV shows to Xbox LIVE Video Marketplace.
10:15 PM: MGM releasing their films on Xbox LIVE's Video Marketplace. (See Microsoft's press release below for more information).
10:18 PM: British Telecom will be the first to allow Xbox 360 to be used as a set-top box. See Microsoft's press release below for more information).
10:38 PM: Slash comes on stage with Bill Gates for some Guitar Hero III play.
10:40 PM: Microsoft's CES 2008 pre-keynote ends.

Video Marketplace Press release:

Hollywood Heavyweights Disney-ABC Television Group and MGM Offer High-Definition Entertainment Content on Xbox LIVE
Deals bring hit television content from ABC, ABC News, ABC Family, Disney Channel and Toon Disney along with film classics and recent blockbusters from MGM and United Artists.

LAS VEGAS — Jan. 6, 2008 — Xbox LIVE Marketplace, the leading high-definition video-on-demand service, is expanding once again, adding content from two major entertainment partners. Microsoft Corp. today announced at the 2008 International Consumer Electronics Show (CES) that Disney-ABC Television Group and Metro-Goldwyn-Mayer Studios Inc. (MGM) will be joining the more than 35 networks and studios offering U.S. Xbox LIVE members premium entertainment content via the Xbox LIVE Marketplace Video Store.

“Disney-ABC Television Group and MGM are two of the biggest names in the entertainment industry, and this announcement helps continue to evolve and diversify the content offering on Xbox LIVE,” said Robbie Bach, president of the Entertainment and Devices Division at Microsoft. “The ability to offer such great content in high definition further expands Microsoft’s commitment to connected entertainment with Xbox 360.”

Later this month, all U.S. Xbox LIVE members will begin to have access to select TV shows and movies from the ABC Television Network, ABC Family, ABC News, Disney Channel and Toon Disney as part of an agreement with Disney-ABC Television Group. More than 500 hours of content, in both standard definition and high definition when available, will be offered including hit ABC Television shows “Lost,” “Grey’s Anatomy,” “Ugly Betty” and “Desperate Housewives.” Past and current ABC shows will be available on demand, with new episodes arriving on the service the day after they air on television. A variety of award-winning ABC News broadcasts and specials from its unparalleled archive dating back to 1963 and containing priceless interviews, stories and historical moments will be available for download as well.

Viewers will also be able to enjoy shows from ABC Family, such as “Kyle XY” and “Greek, ” as well as popular Disney Channel series including “Hannah Montana” and “The Suite Life of Zack & Cody” and select Disney Channel Original Movies such as “High School Musical” and “High School Musical 2.”

“As a company dedicated to providing consumers with a variety of high-quality entertainment and news content that they can view at their convenience, regardless of time, place or platform, we are very excited to bring our programming to Xbox LIVE members,” said Anne Sweeney, co-chair of Disney Media Networks and president of Disney-ABC Television Group. “This new agreement will not only provide incremental viewing opportunities, but also provides a wealth of promotional opportunities to further awareness of our shows and brands.”

MGM will be bringing its legendary movie library to the service, with classic films ranging from the “Rocky” series to “Dances with Wolves.” Action-thrillers such as “Terminator,” “Silence of the Lambs” and “The Amityville Horror,” comedies and broad-appeal titles such as “Legally Blonde,” “Barbershop” and “Agent Cody Banks,” and award-winning films such as “Platoon,” “Rain Man” and “The Usual Suspects” highlight the diverse launch lineup. United Artists, an MGM sister company, will be making films available as well. Many titles offered by MGM will be available in high definition.
“The Video Store on Xbox LIVE Marketplace has proven to be very successful, and we are excited that MGM will be a partner in 2008,” said Jim Packer, co-president of Worldwide Television at MGM. “At MGM we are always looking for new ways to reach our broad audience, and partnering with Microsoft allows us to make our legendary library available to the millions of Xbox LIVE members here in the U.S.”

The Video Store in Xbox LIVE Marketplace is the leading provider of high-definition video on demand, offering movies for video on demand and TV shows and music videos for electronic sell-through. With more than 3,500 hours of premium entertainment content from more than 35 studios and networks, Xbox LIVE Marketplace helps make Xbox 360 the center of connected entertainment in the living room. More information about content being offered on Xbox LIVE Marketplace is available at http://www.xbox.com/en-US/live/marketplace/moviestv/?WT.svl=nav.

British Telecom/IPTV Press Release:

BT and Microsoft Announce Partnership to Deliver Powerful, First-of-its-Kind Entertainment Experience to Consumers Through Xbox 360
BT Vision IPTV customers will soon be able to receive best in gaming, TV and movies, all through Xbox 360.
Related Links

LAS VEGAS — Jan. 6, 2008 — Microsoft Corp. and telecommunications leader BT announced they are bringing together the next-generation TV service BT Vision with Microsoft’s Xbox 360 games and entertainment system. All BT broadband customers will have the unique opportunity to receive the best in high-definition gaming, television and movies through an Xbox 360 console, in a powerful, all-in-one entertainment experience. BT Vision, which is powered by the Microsoft Mediaroom Internet Protocol TV (IPTV) platform, plans to make this first-of-its-kind device and service offering available to customers in the middle of 2008. The announcement was made during the keynote address by Microsoft Chairman Bill Gates and Microsoft President Robbie Bach of the Entertainment & Devices Division at 2008 International CES on Jan. 6.

The groundbreaking partnership will enable any BT Broadband customer to use an Xbox 360 console to access the BT Vision service and its extensive library of on-demand content, giving instant access to hundreds of movies and thousands of hours of sporting events, television programming, music videos and other digital content, such as BT Vision Sport’s 242 “near-live” FA Premier League football matches.

BT Vision customers with an Xbox 360 console will gain the option of accessing BT Vision from either the Xbox 360 console or a set-top-box. The service will be available to existing and future Xbox 360 console owners.

BT Vision on Xbox will combine the richness of the Microsoft Mediaroom-enabled TV service with the benefits of next-generation gaming, as well as unique new capabilities that the integrated solution brings. Xbox LIVE, the largest online social network in the living room, will be seamlessly integrated into the experience, providing consumers with a wide range of community-based features, such as voice chat, sending and receiving text and voice messages, and accessing Xbox LIVE Marketplace, all while watching TV. For example, while a TV viewer is enjoying his favorite football game, he can receive a message from a friend inviting him to join a voice chat, or they could play a game of their own with EA SPORTS™ “FIFA Soccer.”

“We are pleased to partner with Microsoft to deliver a truly compelling connected entertainment experience to our customers,” said Dan Marks, CEO of BT Vision. “For the first time consumers in the U.K. will be able to experience the advantages of an advanced TV service together with the benefits of next-generation gaming. Our aim is to provide BT Vision on multiple platforms — giving customers greater convenience, control and flexibility over what they watch, when they watch and how they watch TV. It also means that we are able to potentially expand our BT Vision customer base by tapping into the popularity of Xbox 360.”

“This is an exciting moment in home entertainment,” said Enrique Rodriguez, corporate vice president of the Connected Television Division at Microsoft. “Last year at CES, we announced Xbox 360 on Microsoft Mediaroom as a powerful platform capable of enabling new entertainment experiences for consumers, and we are pleased to team with BT to bring this service to market. Together we are enabling BT Vision customers to be the first in the world to enjoy this next-generation TV and gaming entertainment experience.”


About BT

BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include networked IT services; local, national and international telecommunications services; higher-value broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale. In the year ended 31 March 2007, BT Group plc’s revenue was £20,223 million with profit before taxation of £2,484 million.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
For more information, visit http://www.bt.com.

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