| Activision Leads As #1 Video Game Publisher For 2007 |
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| Written by Scott Lawler | ||||
| Friday, 18 January 2008 | ||||
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Activision has ranked as the number one console and handheld developer for 2007, according to the NPD Group. Their ranking is based on their dominating market share, which translates for gamers as: “how much we like your games and are willing to dole out cold hard cash for them.”
Robert Kotick, Chairman and CEO, Activision, Inc., commented, "For the first time in our history, we were the #1 U.S. publisher for the calendar year. We are well on our way to delivering sixteen years of record revenue growth and by far our most profitable year ever." This achievement is greatly due to Call of Duty 4 and Guitar Hero 3, the most sought after game this past Giftmas season. CoD4 has the respect of FPS fans and Guitar Hero 3 is good enough to attract both avid lovers and scathing critics. It even inspired an episode of Southpark. With the quality of CoD4, gamers may be able to dull the cynicism a little with respect to the upcoming Activision/Vivendi take on World of Warcraft. From Activision
Press release: Activision Ranks #1 U.S. Console and Handheld Publisher for Calendar 2007, According to NPD SANTA MONICA, Calif., Jan 18, 2008 (BUSINESS WIRE) -- Activision, Inc. (Nasdaq:ATVI) was the #1 U.S. console and handheld publisher for calendar 2007, according to The NPD Group. The company increased its market share for the year to a record 17.7%, a 7.2% increase over the same period last year. Additionally, Guitar Hero was the #1 best-selling franchise in the U.S. for the full calendar year and Guitar Hero III: Legends of Rock, which was released on October 28, was the #1 title across all platforms in both units and dollars, according to The NPD Group. For the month of December, Guitar Hero(R) III: Legends of Rock and Call of Duty 4(TM): Modern Warfare(TM) were the #1 and #3 best-selling titles respectively in dollars across all platforms, according to The NPD Group. Robert Kotick, Chairman and CEO, Activision, Inc., commented, "For the first time in our history, we were the #1 U.S. publisher for the calendar year. We are well on our way to delivering sixteen years of record revenue growth and by far our most profitable year ever." Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
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