From the announcement: "Toshiba America Consumer Products, L.L.C. ("Toshiba") today announced that it has completed a thorough review of its overall strategy for HD DVD and as a result of recent market developments, the company has decided to discontinue sales and marketing of HD DVD players. Accordingly, Toshiba will begin to cease shipments of its HD DVD products to retail channels."

"While we continue to believe HD DVD is the best format for consumers,
based on its technological advancements and the value and quality inherent
in our player offerings, recent market developments have led us to the
decision to choose new and different paths," said Yoshi Uchiyama, Group
Vice President of Toshiba's Digital A/V Marketing Group.

With the format war finally over, Blu-ray (and Sony) has pulled out as the winning high-definition format, putting an end to the consumer confusion on HD. Microsoft will surely follow with a press release on what will happen with its external Xbox 360 HD DVD player.

Toshiba has provided a product support phone number for HD DVD customers: 1-888-MY HDDVD (1-888-694-3383).

From Toshiba America Consumer Products

Press release:

TOSHIBA Announces Discontinuation of HD DVD Business

Toshiba to Redirect HD DVD Investments Towards New Digital Business
Strategies

WAYNE, N.J., Feb. 19 /PRNewswire/ --

"While we continue to believe HD DVD is the best format for consumers,
based on its technological advancements and the value and quality inherent
in our player offerings, recent market developments have led us to the
decision to choose new and different paths," said Yoshi Uchiyama, Group
Vice President of Toshiba's Digital A/V Marketing Group.

"While we continue to believe HD DVD is the best format for consumers,
based on its technological advancements and the value and quality inherent
in our player offerings, recent market developments have led us to the
decision to choose new and different paths," said Yoshi Uchiyama, Group
Vice President of Toshiba's Digital A/V Marketing Group.

In an effort to contribute to the sound development of the audio-video
market and bring the full benefits of new digital technologies to
consumers, the company will shift its resources into the creation of new
business strategies that leverage the vast technological resources of
Toshiba.

Furthermore, Toshiba will remain committed to standard DVD business,
and the company will continue to market their leading line-up of DVD
players.

Ongoing Customer Commitment

Dedicated to customer support, Toshiba will continue to provide full
product support and after sales service. Customers can contact, 1-888-MY
HDDVD (1-888-694-3383) for answers to general questions and operational
assistance for HD DVD.

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is owned by Toshiba America,
Inc., a subsidiary of Toshiba Corporation, a world leader in high
technology products with subsidiaries worldwide. Toshiba is a leading
manufacturer of a full line of home entertainment products, including flat
panel TV, combination products and portable devices. Toshiba America
Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For
additional information, please visit http://www.tacp.toshiba.com.

HD DVD and DVD are trademarks of DVD Format/Logo Licensing Corporation.

SOURCE Toshiba America Consumer Products, L.L.C.

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