As for a breakdown by system for day one sales in the UK, the Xbox 360 version just edges out PLAYSTATION 3 sales:

Xbox 360 GTA IV: 335K units
PLAYSTATION 3 GTA IV: 274K units

To put that into perspective, Halo 3 (Xbox 360) sold 266K units on day one (UK) and Gran Turismo 5: Prologue (PS3) sold 80K units (UK).

The announcement comes from the Entertainment Leisure Software Publishers’ Association (ELSPA) .

Press release:

GTA IV Smashes All Previous Day One Sales
Grand Theft Auto IV has broken all previous records – selling an estimated 609,000 units

Thursday 1st May/... ELSPA, the Entertainment Leisure Software Publishers’ Association, today reports that day one sales of Rockstar Games’ hugely anticipated Grand Theft Auto IV for Xbox 360 and PLAYSTATION 3 have comfortably eclipsed the previous record set by GTA: San Andreas in 2004. Tuesday 29th April sell through for Xbox 360 and PLAYSTATION 3 reached 609,000 units - comfortably beating the previous record: GTA: San Andreas for PS2, which sold 501,000 units on Friday 29th October, 2004.

“The scale of GTA’s day one sales are phenomenal and reflect a vibrant market which continues to grow. Gamers are from all age groups and demographics with estimates putting the total number of people in the UK who enjoy games at over 20 million,” said ELSPA managing director, Mike Rawlinson.

All-time No1
Initial Day 1 'GTA: San Andreas' PS2 was Friday 29th October, 2004 at 501K units.

GTA IV combined PS3/360 (All formats record)
Initial Day 1 sales are estimated at 609K units for Tuesday 29th April which is a new record.

Xbox 360
Microsoft's 'Halo 3' launched on Wed 26th Sep07 and the day 1 sales were 266K units.

The new 24 hour record is 'GTA IV' which on initial estimates recorded 335K units on Day 1, Tuesday 29th April.

PS3
The previous record has been well and truly eclipsed. This was set recently by Sony's 'Gran Turismo 5: Prologue' launched on Friday 28th March with Day 1 sales of 80K.

The new 24 hour record is 'GTA IV' which on initial estimates recorded 274K units on Day 1, Tuesday 29th April.

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