From the press announcement: "Six deluxe supercars drew the attention of huge crowds on a packed London street this morning as they screeched to a halt outside zavvi’s Oxford Street store to pick up a copy of the critically-acclaimed racing video game, Race Driver: GRID from Codemasters. The six professional drivers in their full racing garb brought traffic to a standstill as they leapt out of their supercars just so that they could grab a copy of the game on launch day, despite the risk of their cars being towed away."

Cars that were part of the promo stunt included: Aston Martin DB9 Volante, Aston Martin DB9 Coupe, Aston Martin V8 Vantage, Mercedes-Benz SLK55AMG, Range Rover Sport HST and Bentley Continental GT.

Early ratings on GRID are pretty high (see GameRankings and MetaCritic). GRID will be availble in North America next week for the PLAYSTATION 3, Xbox 360 and PCs. A Nintendo DS version will be released later this year.

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