Official Press Release:

LOS ANGELES, April 25, 2006 — Access E3 2006 will take over Hollywood on Wednesday, May 10th as it brings together celebrities from the film, television, music and sports worlds to celebrate the video game industry.

Access E3 will be a stunning mix of electronic entertainment, music and celebrities. Held at the world famous House of Blues on the Sunset Strip, the party will be the event of the year as Hollywood rolls out the red carpet for the video game industry and key players in the entertainment business; artists, performers and executives rub elbows at this exclusive, invite-only event.

Best Buy, a leading retailer of electronic entertainment, will be working with Video Game Television Management and BPM Magazine to create the biggest party of the E3 experience. With performances by top DJs including Z-Trip, BT, Benji and Joel Madden of Good Charlotte, Samantha Ronson and Steve Aoki Kid Millionaire, Access E3 2006 will be the place where Hollywood’s hottest celebrities and leading entertainment media come to see the latest in electronic entertainment. Last year the red carpet was walked by celebrities including Johnny Knoxville, Jack Osbourne, Jesse Metcalfe and Nicole Richie and was covered by Entertainment Tonight, Us Weekly, SpikeTV and the TV Guide Channel.

“We are very excited to be working with Best Buy again and to take this party to the next level,” said Stephen Royes, President of Video Game Television Management. “Access E3 is celebrating the collaboration of Hollywood and video games, and where best to do that than the House of Blues on Sunset Blvd. “Access E3 is an opportunity to express our passion for playing video games and to celebrate the great things going on in gaming at Best Buy.” said Jill Hamburger, vice president of video games at Best Buy. “Gaming is a big part of the overall entertainment experience today and this party is proof of that.”

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