"The Music category documented a sweeping majority of this young male demographic have moved to the MP3 format, many use iPods. The research also showed that global pop sensations Gorillaz, U2 and Eminem top their playlists. Even though gamers prefer watching DVDs to the box office, FOX's 'X-Men: The Last Stand' was the most anticipated upcoming big screen release, while Disney's 'Pirates of the Caribbean: Dead Man's Chest' followed close behind. On the small screen FOX's two rowdy animated families "Family Guy" and "The Simpsons" led with Comedy Central's "South Park". Survey-takers also voted for Google, Apple and Coca Cola as their top brands."

The survey was conducted in March, 2006 through IGN.com.

Findings include:

Music
-- 46% of gamers enjoy listening to Gorillaz
-- 39% enjoy Eminem
-- 33% enjoy U2
-- 32% enjoy Kanye West
-- 30% enjoy Coldplay

Movies
-- 63% of gamers are looking forward to 'X-Men: The Last Stand' (FOX)
-- 55% are looking forward to 'Pirates of the Caribbean: Dead Man's Chest' (Disney)
-- 33% are looking forward to 'The Da Vinci Code' (Sony)
-- 33% are looking forward to 'Superman Returns' (Warner Bros.)
-- 31% were looking forward to 'Mission: Impossible III' (Paramount)

Television
-- 68% of gamers watch "Family Guy" (FOX)
-- 64% watch "The Simpsons" (FOX)
-- 51% watch "South Park" (Comedy Central)
-- 26% watch "Lost" (ABC)
-- 24% watch "24" (FOX)
-- 23% watch "The Daily Show" (Comedy Central)
-- 22% watch "SportsCenter" (ESPN)
-- 21% watch "American Idol" (FOX)
-- 19% watch "Punk'd" (MTV)
-- 16% watch "House" (FOX)
-- 14% watch "Prison Break" (FOX)

Consumer Brands
The five consumer brands with the most positive impact on gamers
are: -- Google
-- Apple
-- Coca-Cola
-- ESPN
-- Target

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