Today Electronic Arts and game developer DICE release Medal of Honor, which takes place in a new modern day setting for the first time in the FPS series. Somewhat overshadowed by the controversy of naming, and later renaming, the multiplayer enemies “Opposing Force” (see here), Medal of Honor puts players in missions inspired U.S. Army confrontations in Afghanistan.
Medal of Honor is available starting today for the PlayStation 3, Xbox 360 and PC. Launch copies of Medal of Honor come packaged as a “Limited Edition” with extras that include Battlefield 3 Beta access, special weapons and an exclusive Special Ops player skin.
EA notes some highlights on the Medal of Honor series and today’s release of Medal of Honor:
- Highest pre-orders in the 11-year history of the Medal of Honor franchise.
- Supported by a global marketing campaign including multiple TV spots during Monday Night Football and out-of-home billboards in top 6 U.S. markets including attention-getting real estate in Manhattan’s Times Square.
- Over 180K Facebook fans and 25K Twitter followers before the game even shipped.
- Exposed Medal of Honor multiplayer to over 1M people across PlayStation 3, Xbox 360 and PC platforms via two open betas to ensure the best performing multiplayer gameplay experience.
- PC Multiplayer Beta Peak Simultaneous Users (PSUs) outperformed EA’s previous record-holder Battlefield: Bad Company™ 2 by 41%.
- According to internal estimates, Medal of Honor is slated to be the biggest blockbuster week-one event in October 2010 outpacing movies such as ‘The Social Network’ ($46M), ‘Secretariat’ ($12.6) and ‘Life as We Know It’ ($14.6). Box office estimates according to Boxofficemojo.com.
- Launched Linkin Park song “Catalyst” to #1 with music video set in the Medal of Honor fiction; 6.5M worldwide views to date making it #1 most viewed video on YouTube on August 1 and 2.
For more details on Medal of Honor, visit the official website at www.medalofhonor.com. Medal of Honor will be available in Europe on October 15, 2010.
See the launch trailer for Medal of Honor here.
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