EA Montreal has announced details on a unique touch that several cars will be getting in the upcoming Need for Speed NITRO game. Artists from brands such as tokidoki, i am 8-bit and Upper Playground have created custom paint jobs for cars in the upcoming Wii and DS game. Their designs are featured on vehicles such as the Lamborghini Gallardo, Dodge Challenger, Dodge Charger R/T, Volkswagen Type 2 and Subaru Impreza WRX. Inspired by the art? You’ll also be able to customize your car with the over 140 brushes created by tokidoki, i am 8-bit and Upper Playground. Paint the town with your domination of the road!
“tokidoki, Upper Playground and i am 8-bit create art with distinct and cutting edge personalities,” said Gil Rimmer, Art Director, EA Montreal. “With Need for Speed NITRO, we wanted to give players a variety of ways to customize their vehicles, introducing vivid and fresh urban art styles that have never been seen in racing games before.”
EA breaks down a description each of the brands:
"The tokidoki brand is one of today’s most popular lines of apparel, accessories, toys, skateboard decks and other merchandise. The brand is characterized by a colorful, high-energy artistic style, while the word tokidoki means “sometimes” in Japanese. The name represents the company’s world view around identity and destiny. tokidoki was founded by Simone Legno and his partners and started as a personal web site before it evolved into an internationally celebrated brand.
Upper Playground is a cutting-edge, San Francisco based brand that brings graffiti culture to all types of street wear such as t-shirts, hats and hoodies as well as housewares and wall art. The Upper Playground punk rock art style has defined it as one of today’s hottest brands among musical tastemakers and Hollywood trendsetters.
i am 8-bit is an artistic collective that brings together over 100 artists reinterpreting their favorite old-school video game characters in a variety of media, including paintings, plush, sculpture, and even interactive pieces. The art is showcased at an annual exhibition held in Los Angeles, California every year since 2005."
Need for Speed NITRO will be shipping on November 17th for the Wii and DS. See more on Need for Speed NITRO at nitro.needforspeed.com
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