Gears of War has become a media monster. Besides achieving three million units sold within 10 weeks of availability, the game’s recent downloadable maps were sponsored by Discovery Channel’s FutureWeapons series and the Gears of War Mad World cinematic trailer was featured in Advertising Age’s Book of Tens as one of the top creative concepts of 2006 (and don’t forget what happened to the Mad World track last year).
“Like blockbuster titles from Microsoft’s Halo® franchise and the Grand Theft Auto and Zelda franchises, Gears of War is tracking to be one of the best-selling video games of all time and has established itself as the most successful new intellectual property (IP) of the next generation,” said Jeff Bell, corporate vice president of Global Marketing, Interactive Entertainment Business Entertainment and Devices Division at Microsoft Corp.
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